Michael Wiles

Associate Professor of Marketing

Arizona State University

    Tempe, Arizona, US

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Bio
I am a tenured Associate Professor of Marketing at the W. P. Carey School of Business at Arizona State University. In my research, I frequently examine questions relating to branding, brand strategy, and how marketing events can impact the financial value of organizations. At W. P. Carey, I have been recognized on the Dean’s Council of 100 Distinguished Scholars for my research and I was nationally recognized for my research as a MSI Young Scholar in 2015. ... (login for more professional bio)
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